Your trade show presentation is the ultimate key note speech. Subject matter, delivery, and an intuitive understanding of booth visitors’ pain points are the foundation of a trade show presentation that garners plenty of qualified leads and hard sales to boot.
Tips For Nailing Your Next Trade Show Demo or Presentation
If public speaking isn’t your forte, the following tips will help you organize and deliver a trade show demonstration or presentation that will captivate your audience.
- Generate the buzz early. Don’t wait for the trade show to start. Instead, use social media to generate buzz about your booth presence, your keynote address, the event(s) you’re hosting, and your presentation times beforehand. Consider your social media accounts part of the online trade show marketplace, where the show can get started weeks before the actual show gets started.
- Make it a story. Everyone loves story time and one of the best ways to personalize your presentation is to make it into a story, or a medley of stories, that will translate your subject material in a user-friendly way. Rather than making the story about you, your company, or your products, tell stories about your customers, their challenges, and then how your company’s products and services provided a solid solution.
- Get energized. Energy is contagious – but the energy transfer works both ways. A boring or rote memorized presentation will lose its appeal quickly. On the flip side, overly manic and forced energy isn’t appealing either. Plan a presentation that you and your staff members are excited about and odds are your genuine enthusiasm will translate to the audience.
- Laugh about your mistakes. It’s easy to take the “practically perfect in every way…” approach when promoting your brand, but sometimes people want to see you are human. Don’t be afraid to talk about the mistakes, trials, and errors that lead to the products and services you offer today. Honestly sharing your leaning curve is a natural way to infuse humor and humanity into presentations.
- Make it interactive. Connect your audience directly by making your presentation interactive. Games, contests, Q&A sessions – all are ways that you can get your audience involved. Utilizing technology in your presentation can be a win-win when it comes to engaging your audience and creating a memorable presentation or demo.